Alex Ashley is a seasoned Strategic Communications Consultant, adept in media relations and PR, with a rich background in crafting high-powered narrative-driven campaigns and impactive digital media strategies.
Photo by Anna Takayoshi
The Longer Version:
I empower people and organizations to express their brand, mission, and values through compelling storytelling and narrative-driven PR. I understand the value of good writing and powerful stories in shaping public perception and driving brand evolution and unifying messaging across architectural, engineering, and construction sectors.
My own story, though, didn’t start here. It began in journalism, where I developed the art of storytelling over the course of a career that has spanned more than a decade and a half. I had a byline before I had a car; a young writer filing stories before I was out of high school. A wild ride. A real Cameron Crowe “Almost Famous” kind of adventure. This foundation gave me a unique perspective and a diverse skill set I use every day in my work as a Strategic Communications Specialist.
Today, I have honed my professional focus down to one thing: telling stories I believe in. I have a demonstrated track record of breathing narrative life into brands with a story that resonates.
That’s a little of my story. Now let me help you tell yours.
Highlights
Strategic Communications Consultant
2013 – Current
Founded PR and media relations consultancy firm that empowers brands to elevate themselves through compelling, narrative-driven storytelling and impactive campaigns. My expertise extended to helping organizations in the architecture, engineering, and construction industry shape their messaging to effectively engage with stakeholders, policymakers, and influencers. In partnership with the American Institute of Architects (AIA), I developed thought leadership content, as well as highly technical continuing education curricula for architects, engineers, designers, and other specifiers
Senior Editor
2013 - 2013
As a lead writer and editor, drafted and appraised press releases for publication to a newswire distributed to 3,000 newsrooms, 550 news content systems, and 39,000 active media contacts. Critically evaluated complex and sensitive government and corporate communications against rigorous legal, editorial, and attribution guidelines. Key contact for government and corporate leaders in 18 countries, including Europe, Asia, and the United Kingdom
Journalist
2006 - 2020
As a print and broadcast journalist, I focused on transparency and accountability in sectors influencing the built environment. Covered zoning policy, urban planning decisions, equitable development issues, and sustainability in design, demonstrating an in-depth understanding of government processes affecting architecture, engineering and construction (AEC). Cultivated wide network of sources across the AEC community including government planning departments, community advocates, construction trade organizations, design leaders, and building code officials.